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GONE WITH THE WIND (1939) Temporarily Pulled From HBO Max To Allow For Proper Context–A History

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When HBO Max announced that it would temporarily remove Gone With the Wind from its platform, in order to place a statement in front of it putting the film’s content into the proper context, it set off a firestorm of controversy online and in the media. Some decry the decision as censorship. Others believe that the movie speaks for itself and doesn’t need context. Still others lauded the decision, asserting that any and all attempts to educate viewers should be encouraged. Today, The Washington Post reported that the film would be back on the platform this week, with an African-American Studies scholar speaking at the front of it.

Controversy is not new to Gone With the Wind–it came under scrutiny for its depictions of slavery and race even before the film was released. Black-led organizations warned producer David O. Selznick, as early as pre-production, that he should tread carefully with his adaptation of Margaret Mitchell’s novel. It included offensive language and stereotypical depictions that would not be tolerated by the Black moviegoing public. Indeed, Selznick listened to the warnings about language (due in part to fears of protest that would certainly carry over from a planned re-release of Birth of a Nation the same year), but was walking a thin tightrope between the need for honest depictions of Black people and the financial need for the film to play in the merciless Jim Crow South. When the film was finally released, it received a storm of controversy from the Black press. Many Black critics praised Hattie McDaniel’s layered and nuanced performance as Mammy, and (somewhat surprisingly by today’s standards) praised the film’s restraint. The Crisis, the quarterly journal of the NAACP, wrote that Gone With the Wind “eliminated practically all the offensive scenes and dialogue” from the original book.

But Carlton Moss, writing for The Daily Worker, disagreed. The film was “sugar-smeared and blurred by a boresome Hollywood love story,” he stated, and he condemned Mammy’s devotion to the O’Haras, who “helped to keep her people enchained for centuries.” Black activists picketed and actively protested the film across the United States, with shouts of “Negroes were never docile slaves!” and “Gone With the Wind glorifies slavery!” Picketers carried signs outside theaters that were designed to elicit intense responses from the public.

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A protest of Gone With the Wind in Washington, D.C.

As the film has aged, and became the cultural phenomenon that it is, the scrutiny and controversy continues. Theaters have cancelled showings of the film after public outcries of protest, followed by accusations of censorship for the cancellations. This latest controversy due to the move by HBO Max is only a continuation of the trend, not something new.

In this era where entertainment is literally at our fingertips, and access to Gone With the Wind is as easy as a push of a few buttons, I feel that it is dangerous and irresponsible to allow such an inherently controversial film to be viewed in such a way, without proper context. The tradeoff for such rapid-fire consumption of information is that for many people, there is no time for critical thinking, or analysis of the what, why, and how of the material they consume. In the interest of public safety in this era, I fully support HBO Max’s decision to pull Gone With the Wind until proper context can be provided.

I also urge them to add content not just by a scholar of African-American Studies, but a scholar of the African-American experience on film. A few years ago at the TCM Classic Film Festival, I attended a wonderful panel on Gone With the Wind led by Dr. Donald Bogle. Bogle is the pre-eminent historian on Black Hollywood and an instructor at New York University and UPenn. He is an impressive speaker and personally knew many of the biggest figures of African-American classic Hollywood, and his perspective would lend a personal dimension to the film. Also on the Gone With the Wind panel was Dr. Jacqueline Stewart, instructor at University of Chicago and current host of Silent Sunday Nights on TCM. Her knowledge of classic Hollywood in general, as well as her expertise on the African-American experience on film, would also be an excellent addition to HBO Max’s reinstatement of Gone With the Wind.

 

 

Donald Bogle and Jacqueline Stewart

I want to close on a positive note regarding Gone With the Wind. Yesterday was the birthday of Hattie McDaniel, “Mammy” in the film, who was an actor, a poet, a songwriter, an intellectual, and activist. She was one of the most prolific supporting players in Hollywood, though her roles rarely deviated from that of a maid. When she was selected for an Academy Award nomination, the Black sorority Sigma Gamma Rho endorsed her and wrote to David O. Selznick: “We trust that discrimination and prejudice will be wiped away in the selection of the winner of this award, for without Miss McDaniel there would be no Gone With the Wind.” McDaniel won, and became the first African-American to receive an Academy Award.

 

 

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Hollywood and the Office of War Information, 1942-1945

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The other day as I was eating breakfast, I began to think (as normal people do) about wartime food rationing. Today, few people blink an eye when eating an omelette or a cookie, which consist almost entirely of foods rationed during wartime, but when the United States entered World War II and began limiting the availability of many goods, the content of meals was an everyday concern.

Rationing, enacted by the United States government in response to the increased military needs of wartime, was not an easy sell to the American public. In order to convince the public to accept rationing, and other wartime necessities in the eyes of the government, the administration of Franklin D. Roosevelt had to get creative. The Office of War Information was tasked with making the American people believe that the government was doing what was best for them and for the world. To achieve that goal, they turned to Hollywood.

From the beginning of the U.S. involvement in World War II, the Office of War Information had played an integral role in maintaining American support for the war effort. Formed by executive order in June of 1942, it partnered with Hollywood almost immediately as an image liaison to the general public. As OWI director Elmer Davis said: “The easiest way to inject a propaganda idea into people’s minds is to let it go through the medium of an entertainment picture when they do not realize they are being propagandized.” Roosevelt agreed–the medium of motion pictures were a powerful tool, he felt, and the restrictions on the film industry were much lighter than other industries, allowing for maximum utility. He instructed the OWI to implement a Bureau of Motion Pictures, which would serve as a New Deal stronghold and would influence the content of nearly all of Hollywood’s output during the time of its existence. The Manual for the Motion Picture Industry, released by the BMP in June of 1942, underscored that World War II was to be seen as the common man’s war, that the Four Freedoms (freedom of speech and religion and freedom from want and fear) were at stake for the whole world, and this was to be shown in the films screened in American theaters. Soon, the Manual for the Motion Picture Industry became the go-to book for employees working in wartime Hollywood.

From banning re-releases of Gunga Din and Kim due to the government’s anti-imperial stance, to forbidding the international release of The Palm Beach Story (Americans would be viewed as too silly, they said), the OWI’s influence on the industry was far-reaching. By the end of 1942, nearly all major studios were allowing the OWI to examine their scripts and story treatments, toward the end goal of “Will This Picture Help Win the War?” Short films began to appear touting the war effort, often featuring major stars. Here is a Warner Bros short film featuring Bette Davis encouraging Americans to buy war bonds instead of Christmas presents.

Chuck Jones and the Leon Schlesinger Unit at Warner Bros produced “The Point Rationing of Foods” for the Office of War Information, to sell the concept of rationing to the American people. The United States had begun rationing almost immediately following the attack on Pearl Harbor. The change was introduced gradually, with the government rationing one item at a time, but by the end of 1943, most everyday items were rationed.

In order to prevent hoarding and people selling goods on the black market for a higher price, the government instituted price ceilings for rationed items, as seen in “Prices Unlimited.” Here, we also see how ration boards worked, and the government’s idea of what would have happened if rationing were not implemented.

After Republicans made major gains in Congress in the 1942 congressional election, the House of Representatives voted to defund the entire Domestic Branch of the OWI for 1944, seeing it as just a mouthpiece for Roosevelt’s policies. Funding was ultimately restored, but with severe restrictions, and the office was officially closed with the end of the war in 1945. With the rise of the Red Scare coinciding with the end of the war, many of those involved with the BMP and the OWI in Hollywood were targeted for being communists, and several employees admitted to having belonged to communist front organizations. Elmer Davis, who became a journalist after the war, was vocal in his defense of his colleagues in the wake of invasive investigations by Senator Joseph McCarthy and HUAC. In his book, But We Were Born Free, he blasts McCarthy and the HUAC hearings as “a master class of obscene innuendo.”

In signing the Executive Order ending the OWI, President Harry S. Truman credited the OWI with an “outstanding contribution to victory,” and while its underlying morals of propaganda are controversial today, the OWI’s work is considered to be an important part of American mobilization on the home front.